Trade Show Display Resources
Books, Displays, Signs, Software and More

How to Get the Most Out of Tradeshows 
by Steve Miller

Everything is included in this book from planning ahead of time, floor plan booth location selection, building and shipping displays, establishing contacts with potential customers and inviting them to visit booths, using effective promotional tools and strategies, how to present ones' self at booths during shows, and post-show follow-up. This is a concise guide that is packed with gold nuggets of information that can be easily read and understood. More details....

Over 88 Tips & Ideas to Supercharge Your Exhibit Sales 
by Steve Miller, Charmel Bowden

This book covers everything you need to know before you work your next trade or consumer show. Filled with practical tips and ideas, it will give you everything you need to make your next show your best. It covers tips on using the best body language, creating a "30 second commercial, " and qualifying techniques to help you avoid wasting valuable time with the wrong people. From the "Grandmother" test for better booths, to the "ten-foot rule," to overcoming your #1 enemy, the book is interspersed with many helpful ideas to stimulate your thinking. Finally, it covers ideas to help you avoid the post-show trap, and how to stand out from the crowd by following-up effectively. More details....

Guerrilla TradeShow Selling : New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of the tradeshow floor. Packed with insider secrets, tips and techniques, it is ideal for any size business that wants to use trade shows as an effective marketing weapon. It covers how trade show selling differs from a normal sales call and how to select the hottest shows for each market. More details....

TradeShow Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun by Matt Hill

This book should be required reading for: Salespeople, Marketing People, Sales & Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show.

Exhibiting at TradeShows by Susan A. Friedmann

This book contains numerous easy-to-use and practical "how-to" strategies for successful and profitable exhibiting results. Whether you are a one-person operation or a multinational corporation, learn how to exhibit at a tradeshow or consumer show, a conference, exposition or mall show. More details....