Chapter 2 Producing
and Formatting Ebooks
Email content
Text files
Ebook compilers
PDF
OEB
HTML
Converting to
multi formats
CD’s
Floppy disc
Checklist for
formatting your ebooks
Chapter 3 ISBN,
Copyrights and Barcodes
Library of Congress
(LCC) number
Copyright
Barcodes
Chapter 4 Pricing
Ebooks
Average market
price
Giving it away
Higher demand
= higher prices
Two prices for
the same ebook
Serials
Paper bound book
pricing
Production costs
of ebooks
Comparison pricing
Popular selling
prices
Chapter 5 Delivering
Ebooks Direct to Customers
Leading customers
to place an order
Example of alternative
ordering options web page
Educated prospects
become paying customers
Automating ebook
delivery
Handling delivery
yourself
Credit card processor
services
Ebook viewing
options
Dedicated ebook
reading devices
Chapter 6 Tools,
Services and Skills Needed to Sell Online
Equipment
Internet Service
Provider (ISP)
Web site
Web host
Email
Internet browser
Domain name
Word processor,
ebook compiler or page layout program
Web page editor
or layout software
File transfer
protocol (FTP) software
Storefronts
Search engine
positioning software
WordSpot subscription
Autoresponders
Database management
Tracking software
Back up system
Research software
Skills needed
. . .
Experience on
how to use a computer
Ability to surf
the Internet and use search engines
Web site design
and maintenance
Chapter 7 Successful
Web Site Tips
How much time
should you spend on web site design?
Coordinate your
web design with other promotional material
Define what you
are selling
Site navigation
Keep visitors
on your site
Audio and video
Page size
Design your site
for fast loading
META tags
Design tips for
higher search engine rankings
Using holidays
and special occasions
Add a discussion
group to your site
Instill customer
confidence
Chapter 8 What is
Marketing on the Internet?
The great qualifier
What marketing
online is going to cost you
How much will
you earn?
Chapter 9 Creating
the Marketing Plan
Define what you
are selling
Who are your customers?
Internet demographics
What are the ways
you will reach your audience(s)
How much will
you spend on each marketing channel
Your credentials
Sample checklist
for marketing ebooks online
Example of marketing
activity schedule
Chapter 10 Ebook
Resellers
Services available
Ebook online stores
Ebook libraries
and research providers
Audio ebooks
Ebook publishers
seeking manuscripts
Chapter 11 Converting
Ebooks to Print-on-demand Paper Books
Chapter 12 How to
Use Free Publicity to Get Sales
Ebook reviews
Become an expert
Interviews
Author readings
Public speaking
and teaching
Awards
Writing articles
Free reports
Write a syndicated
column
Using news releases
How to format
a fax or plain paper news release
How to send releases
to the media
Listings of media
editors
Using a PR service
Helpful articles
for getting publicity
Chapter 13 How to
Increase Your Web Site Traffic from Search Engines
How search engines
rank your site
Tips for ranking
high in the search engines
How directories
work
Search engines
and directories people use most
Additional engines
to list your web pages
Other sites to
list with
Submission software
and services
Keywords
Doorway pages
How to know which
keywords people are using
Pay-for-search
results
Measure yours
and your competitor’s ranking in the engines
Keeping current
with search engine technology
Chapter 14 How to
Use Links to Boost Traffic
Getting other
sites to link to yours
Measuring your
site’s popularity with reverse searching
Automating the
link seeking process
Link banner exchanges
Links from your
email signatures
Join clubs and
organizations
Get more domains
and link to yourself
Chapter 15 Promoting
Through Email and Ezines
Your house mailing
list
How to get email
addresses from your visitors
Using Internet
incentive programs
Opt-in email lists
How to promote
with direct email
Managing your
list
How to set up
autoresponders
Send out a free
email newsletter or ezine
Sources of ezine
listings
Make money renting
your email list
How to use signatures
in your emails
Bulk email, SPAM,
or unsolicited email
Chapter 16 How to
Promote on Newsgroups, Forums and Discussion Lists
Prepare an announcement
Locating newsgroups
and forums
Tips for promoting
through newsgroups
Join Internet
clubs
Internet mailing
lists
Chapter 17 More
Ways to Sell Your Ebooks
How to use affiliate
programs for marketing ebooks
Setting up your
own affiliate program
Do-it-yourself
affiliate management
Services that
manage affiliate programs
Making money from
other affiliate programs
Where to list
and find affiliate programs
Ebook clubs
Amazon’s zshops
Auction sites
How to sell at
auctions
How to choose
your subject categories
Locate auctions
Classified ads
to promote your site
Banner ad effectiveness
Pay for keywords
Selling reprint
and foreign translation rights
Chapter 18 Tracking
and Measuring Results
What you need
to get from tracking
Example of log
for web site statistics from a host
How to use the
data you get from tracking
Page counters
Site statistics
from your web host
Tracking services
online
Tracking software
Accounting software
Setting up a database
Example of database
records for customer contacts
Example of database
records for tracking links
Example of database
records for tracking web page submissions
Example of database
records for customer contacts
Appendix
I Ebook Publishing Resources
Appendix
II Media Lists Online
Appendix
III Web Site Building Resources
