When you feel overwhelmed, slow down. Break down your immediate goal into the simplest action steps and schedule those actions and then just do them, one step at a time. Taking baby steps will not only help alleviate stress, it will give you benchmarks that let you feel good about your progress.

Another way to optimize your craft business is to pay attention to past customers. One of your most important assets is your customer list. If you don’t already have a contact management system in place, set one up now so you can collect and maintain your customer list. You can use Microsoft Outlook or Act! or any simple spreadsheet program.

Stay in touch with your customers by mailing out postcards or flyers of new pieces several times a year. Make sure you include ways people can contact your craft business and place orders.

Another stress reducer is to stop trying to ‘reinvent the wheel’ by learning from other craft business sellers. Read the community forum posts on the sites where you set up shops to sell crafts online. You’ll find answers to commonly asked questions and learn of resources.

Search for and read blogs written by sellers of the site you sell on, like Etsy bloggers or eBay craft bloggers or Artfire bloggers. Learning what other sellers are doing may help you avoid problems and increase your profits.

Reduce your craft business material costs by finding wholesale craft supplies

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