Paul is a publicity expert and former news editor. He’s helped my clients and I get national press coverage in newspapers, magazines, blogs and other news outlets. Because of Paul’s advice, one of my coaching clients had his handmade craft products featured on The Today Show, CNN, BBC and many other major outlets.

Paul is the author of a 196 page ebook called “Trash Proof News Releases.” It’s expressly designed to be an immense help to anyone who even thinks about writing a news release. Here’s the description:

“TRASH PROOF NEWS RELEASES” is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers you everything you need to know to give media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies.

I got the first edition of this book in 2001 and it was like having a veteran news editor standing over my shoulder pointing the way to get the media to notice and cover my story. And it worked. I got all kinds of publicity that brought in more sales than I ever got from paid advertising. The new 2009 edition is more up-to-date and more exciting.

You can grab a copy of this gem for free. But there is a small catch. Don’t worry, it won’t cost you any money and it will be good for you.

Buy and Sell Crafts at Craftsu

For several years I’ve been researching the best ways to promote art and crafts via the Internet. I believe I’ve come up with a venue that delivers and will continue to provide the most effective methods available for harnessing free traffic online.

Craftsu.com will help you as a craft artist / artisan / photographer get more exposure and attract new customers for your products. Think Facebook + Etsy + blogging. It’s more than just a place to buy and sell crafts.

And Craftsu is free to become a basic member.

Craftsu is built on the latest search engine optimization techniques. And it’s going to get a lot of publicity aimed at attracting craft buyers. I use Paul’s “Trash Proof News Release” system and it works. You don’t want to miss out on having a presence on Craftsu when the PR starts kicking
in.

From Craftsu, I’ll be coaching members on how to get the most value from the site’s features. For now, though, just go to http://www.craftsu.com, register and create a profile for yourself and join the group “Artisans”. I’ll be broadcasting tips to the Artisans group.

If you have images of your crafts, posting them to your profile will allow them to show up on the site’s ongoing slide show. When someone clicks on the photo, they are taken to a larger image and can then view your profile.

If you are already web-savvy and / or already selling on Etsy or CafePress, you can easily import your store items to create a mini store on Craftsu. You can also import your Flickr images into a photo gallery. And if you have a WordPress blog, you can bring your posts right on in. The more content you add, the better your chances of getting search engine hits. And I’m going to teach you how to place the right keywords in your content to attract more visitors.

Did I mention that membership is free?

Go now to http://www.craftsu.com. Register, read the “About Craftsu” for artists, and then join the group called “Artisans”. I’ll be in touch with you soon about the next steps to take.

Once you have joined the Artisans group, I’ll email you instructions for downloading the 196 page ebook: “Trash Proof News Releases.”

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