Social shopping and review sites let consumers list and rate all kinds of products, including handmade items from craft business owners. Reviews and ratings from shopping sites add credibility to your reputation and help instill confidence in the minds of shoppers.
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In marketing, it’s not what you say about yourself, but what others say about you that people pay attention to. The more positive third party reviews and ratings you have, the better.
Getting reviews on some of the sites listed below provide excellent ways to help you get found in local searches. Local search is becoming more and more popular, but still overlooked as a marketing method by many craft business owners.
Here are some of the top social shopping review sites:
Stylefeeder.com — StyleFeeder is a shopping engine that makes personal recommendations. Shoppers use tags to search for items they want or they can browse the bookmarked lists of other members. It’s fairly easy to add items to the site, even your own.
Iliketotallyloveit.com — Love this site’s name! This site allows users to publish and share products with the broader public which they find cool, innovative, exceptionally beautiful, or just weird. Included with every item is a link to an online shop where it can be purchased, like your Etsy or Artfire store.
Myhandmaderegistry.com — List your craft items at this handmade registry, where visitors can create a personal page with a list of their favorite items from only handmade retailers. Designed for handcraft shop owners to share their wishlist with their families and friends.
Thefind.com — Consumers can search products from stores and online merchants here. When I typed in the word “handmade,” there were 5,504 stores with 855,457 products. They also have a blog where you can add your RSS feed at Thefindbuzz.com.
Shopwiki.com — Shopwiki is a guide designed to help consumers find specific products on the Internet via consumer-written wikis. It’s a resource for quickly finding facts and pricing on all kinds of items.
The above five listings are part of the list of 50 social shopping and shopping blog sites included in the book,Sell Your Crafts Online, More Than 500 Free and Low-Cost Ideas to Reach More Buyers of Handmade Crafts.
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