Getting one-way, incoming links is good. Exchanging links brings you almost zero advantage. But, before you start on a link-getting campaign, get your own domain name site and point all your links to your site (spread the incoming links among many pages, not just your home page.)
Getting links to your Etsy, Artfire, or Dawanda store only helps those sites. What if you accidentally do something against their policies and they drop your shop? It happens, even to successful sellers. Or what if a site raises their fees? eBay sellers flocked to Etsy after eBay raised their fees.
The bigger an online site becomes, the harder it is to please everyone. It’s just natural.
If you are going to have your own domain (and you should), make your site a blog and use it to post your new items. But do it on your own domain, not one of the free blog hosts, for the same reasons with linking to online storefronts.
It is very cheap and easy to register a domain at GoDaddy.com Web hosts like Hostgator have low-cost monthly fees and provide a feature called Fantastico which lets you put up a WordPress blog in minutes. Pick from hundreds of free themes and start blogging and adding content within a short time.
The only way to own your business online is through your own domain name.
Even so, you should still have multiple shops and content posted on other popular sites. Just don’t give those sites all the value from incoming links. Save that for your own domain, and from your own site, link to your online shops.
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