We seem to think it’s a monumental task to get mentioned in the news, what with all the celebrity focus and economic crisis. But having published a magazine and written several books that I publicized extensively, I learned some important lessons about publicity and the media.
There are two main types of news: hard news – that is breaking news that typically dominates the headlines and soft news (sometimes called evergreen, because it can be run anytime) which you see filling up the features columns.
Most of the time, your craft making project is going to fit into the features / lifestyles / evergreen area. The simple fact is the media is looking for human interest stories and an unusual craft project could easily fill the need. Put together a human interest story, some good photos of your project and yourself and send it to your local newspaper editors or TV station news editors.
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