New Book for Craft Business Artisans

Have you been using the internet to sell your crafts online? If not, why not? What other tool can you use to reach millions of potential customers at a cost of a few dollars a month?

One of the best arguments that I know for marketing and selling crafts online is that with traditional selling, you usually have to spend a lot of money to make any kind of profit. For instance, if you want to sell at craft fairs, you have to send in booth rental fees months in advance of the show dates. If you do several shows a year, that’s a lot of cash tied up that could be otherwise available.

Expenses involved in selling online are relatively less, in fact much less. The real investment is in the time it takes you to set up and publish content to a web site (either your own or an online storefront like Etsy or Artfire), listing auction pages, getting product reviews and getting incoming links.

The big challenge with selling online is that it’s so easy to find your time eaten up by the distracting influences of the net. That’s why you need a focused plan of daily marketing activities and action steps to keep you on track.

Which areas of online marketing are really going to help you and which are a waste of time? My new book, SELL YOUR CRAFTS ONLINE describes more than 500 places, tips and ideas for selling online and a marketing calendar so you can organize the venues you choose into a daily action plan.

Some of you may have already downloaded the ebook version with live hyperlinks. For those who prefer to hold a paperback book in their hands, the softcover edition of SELL YOUR CRAFTS ONLINE is now available on Amazon here. (My affiliate link).

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