Perhaps like you, I spend a considerable amount of time online looking at web sites. Mostly I use search engines to find products and information I need. I often encounter web pages which are supposed to be selling something, but there’s very little contact information or their info@ email address is never answered.
Perhaps also like you, I don’t linger trying to figure out the site owner’s logic, I just go elsewhere and do business with sites that think their customers are worth a little care.
Does your craft business web pages provide your contact information on every page? If not, consider that even though many visitors to your web site may never call, fax or email you, if there is no way to reach you, you are guaranteed none will ever find you. Your prospective crafts buying customers will simply buy from other craft artists who provide contact info.
If you want to make sure you aren’t leaving money on the table, at the bottom of each of your site’s pages, include your phone number (toll free ordering if you provide such), a land line phone number (for overseas callers), fax number, email, and a postal mail address (use a street address because it conveys reliability). It’s probably a good idea to provide your email address, if you can obfuscate it. There are ways to cloak your email address so that spammers don’t harvest it from your pages.
The more visible your contact information is, the more confidence shoppers will have in deciding to buy from your craft business or someone else’s.
A toll free number can increase sales. Shop around before settling with a toll free number provider. 800, 888, or 877 number can be set-up to ring to any other phone line you choose. This means you don’t have to pay for a second phone line. Here is my affiliate link to a toll free provider service that provides very low cost, reliable toll free numbers.
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