Etsy still rules as the biggest site for buying and selling crafts but as they grow, they run into a similar situation as eBay did. The larger a company becomes, the harder it is to satisfy hundreds of thousands of users. No matter what they do, they are going to have lots of unhappy members.
During my training as a guerrilla marketing coach, I learned that it’s more effective and more profitable to have as many marketing messages out there as you can.
Having multiple presences means that you increase your chances of your promotion actually getting through to your prospects. Another benefit is that you create branding / exposure, so that by the time someone comes across you on one shopping site, they may have already seen your name elsewhere.
Another advantage of being in many places online is that if one site should go out of business, delete your account, or otherwise disappear, you are diversified and can continue doing business.
Speaking of online presence, I’ve been monitoring my Twitter friends a lot lately and Linda at GalleriaLinda.com shared her list of more than 50 Etsy alternatives. I have another list with some more names I’ll be adding soon, but check out Linda’s list at:
http://www.gallerialinda.com/resources2.htm
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Thank you for posting this. I appreciate reading this post at a time when i was ready to throw in the indie towel so to speak. I really need to get my name(s) out there. I look forward to learning more from you.
Hope you will not be discouraged by slow sales and continue to put your stuff out there. It may just be a matter of getting in the right market(s), which takes more time to find.
When I put up my first site years ago, it was 6 months before the first order came in. I had grown so discouraged that by the time the email about the order came in, I thought it was some kind of mistake. Things improved after that as I learned to just do more of what works and less of what doesn’t. Simple rule, but easy to forget.
I love the fact that with the Web, you can put stuff out there and then go on doing other things and check back with your postings anytime. And the more postings you make, the more your presence accumulates.
Thanks for the tips and the link to the other website.
[...] “crafty” products, you can sell these on consignment at local shops, or through sites like eBay, Etsy, and 1000 [...]