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Today was unusually good for publicity opportunities for craft business owners. Normally, I find one ever couple of days, but for whatever reason, there were a bunch. In fact there were 6. You can read them at Craftsu.com, my other site for shoppers looking to buy handmade. Share and Enjoy: Vishruti will put a free handmade product review up on the blog http://promotingetsysellers.blogspot.com/ along with a link to your website. Contact – vishruti.dev@gmail.com and write FREE PRODUCT REVIEWS in the Share and Enjoy: If you have a craft business on Etsy and you are over 50, AARP magazine wants to know about you. for a possible story. Laura Daily is trying to track down craftsmen and craftswomen age 50 and older who use Etsy.com to market and sell their handmade wares. Email Laura query-2a9 (at) helpareporter.com with your [...] Crafts Report writer Patrice Lewis wants to know about your flops. She is looking for successful, established craft business owners to give their examples of products or ideas that flopped. Perhaps nobody bought the item. Perhaps people laughed. Perhaps it fell apart in a customers hands. Perhaps all of the above. Yes, it was embarrassing. [...] Networking Witches is viewing test products for review for their Bewitched Valentines Event and a Fat Tuesday (Mardi Gras) Event. They also have an up and coming Easter Event as well. Networking Witches can also sponsor a giveaway for your business. When it is over they will contact you with the winners information so [...] Here are some last minute valentine gifts PR opportunities. Hurry, because the reporters have imminent deadlines. If your craft items make creative ideas for valentine’s day gifts, NetworkingWitches.com is seeking info on Valentine gift items to feature on NetWorkingWitches.com, gifts for (all ages) men, women, children, even for pets. Especially interested in green gifts for Valentines? [...] Joan Stewart publishes a great free newsletter called ‘The Publicity Hound’ from which I always pick up new useful promotion ideas. Joan is giving her subscribers a free ebook with 26 of her best tips for getting publicity from her 2009 newsletters. Joan is allowing me to pass this on to you. And you don’t have [...] As I wrote in a previous post, Craftsu.com is a new site to promote your craft from. If you already signed up, but have not yet created a profile or uploaded images of your work, you may want to do that now. The first of many news releases to come announced Craftsu to the media today [...] Publicity is free; ads cost money. People believe articles and reviews they read in publications; Paul is a publicity expert and former news editor. He’s helped my [...] If you are using the web a lot, it makes sense to have a fast, stylish way to provide customers and contacts with your contact information. Here are two free services that do that: Card.ly is lets you publish your own social media business cards. It’s super easy to input your business information and your social [...] Social shopping and review sites let consumers list and rate all kinds of products, including handmade items from craft business owners. Reviews and ratings from shopping sites add credibility to your reputation and help instill confidence in the minds of shoppers. In marketing, it’s not what you say about yourself, but what others say about [...]
AlternativeConsumer.com The Alternative Consumer blogs about eco news and useful info for those of us looking to have a greener, healthier, more sustainable lifestyle. Blog posts are categorized so it’s fairly easy to find topics on your particular areas of interest. The editors welcome green products for review, so if your craft business is built around [...] Using recycled material to make arts and crafts isn’t a new idea but it is certainly a timely one. With all the emphasis on going green, turning trash into collectible treasures could make for multiple craft business ideas. Helping the environment is always the best policy. And if you make crafts from recycled materials, chances [...] I have been getting Joan Stewart’s Publicity Hound newsletter for a long time and following her on Facebook. She mentions an article you should read if you want the insider’s view on getting publicity for your crafts. The article explores four areas you need to know about: I came across a site that provides bloggers a way to find guests with creative talents to feature in their blog posts. Although the site is geared toward bloggers, you can easily use it to find bloggers looking for crafts like yours. The site is called FindaFeature.blogspot.com. Unfortunately, the owner chose a theme with a [...] We tend to think that getting coverage by a newspaper, magazine or TV show is out of our reach. It seems like most of the news that grabs our attention is some kind of crisis or the latest celebrity couple breaking up. However, there is a whole other area of publicity appearing in the feature [...] Bust Magazine Mentions Handmade Craft Products On a recent previous post, I mentioned getting publicity as a way to sell handmade crafts. One of the ways to get them to contact you is to send samples to editors. Two sites I’ve come across will include your samples in their mailings to editors: Homeofthesampler.com and Thelittleblackboxes.com. Share [...] Maker Faire 2009 will be held in the San Francisco Bay Area at the San Mateo County Expo Center on May 30-31, 2009. The fourth annual Maker Faire will display crafts from independent artists and the DIY culture. Although it’s too late to exhibit, you may want to check out this hugely fun craft show [...] We seem to think it’s a monumental task to get mentioned in the news, what with all the celebrity focus and economic crisis. But having published a magazine and written several books that I publicized extensively, I learned some important lessons about publicity and the media. There are two main types of news: hard news – [...] Here’s a craft show you should know about. The Craft & Hobby Association (CHA) has announced a new consumer craft show, the CHA Craft SuperShow. This event will be at the Orange County Convention Center in Orlando, FL, July 31 and August 1, 2009. For more information about the CHA Craft SuperShow, contact Keri Cunningham, [...] One of the fastest ways to get high quality links back to your craft business site is to issue press releases through PRWeb. Although the price for one release can be $200 (for optimizable keywords release), you can quickly get the word out about your crafts for the holiday gifts season. By inserting keywords important [...] Getting written about in magazines and newspapers can bring you lots of extra business. Marcia and Bill Finks create handcrafted figures from rusted steel. Their pieces have appeared in numerous national publications. Their pieces were in Robert Redford’s Sundance Catalog and their art has appeared on Oprah, House and Garden Network and the popular TV [...] |
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