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Craft Business Optimization Tips

Every new business comes with learning curves and a craft business is no exception. Sometimes it can all seem to be just too much to take in when you are starting out.

When you feel overwhelmed, slow down. Break down your immediate goal into the simplest action steps and schedule those actions and then just do [...]

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National Endowment for the Arts Seeking New Logo Design Proposals

The National Endowment for the Arts (NEA) has announced a request for proposals (RFP) for a new “Art Works” logo – details are at www.arts.gov/artworksdesign.

Proposed logo designs must relate to the NEA in such a way that the proposed logo could stand alone or complement the NEA’s current logo.

Proposals are due by 5:00 p.m. EST [...]

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New Money Management Site

Women have heard it 100 times by now: they still earn, save and retire with less money than their dear male counterparts. Here’s the thing — no one is going to fix financial inequity for women. Not the White House, not Nancy Pelosi, not even Oprah or Suze Orman.

Women have to recognize their own [...]

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Neat Trick to Sending Promotional Postal Mail that Gets Opened

Do you use postal mail to send promotional material to your customers? The way to increase the number of opens is: replace that single first class postage stamp with six or more ‘less denomination’ stamps. The more individual stamps you include the better. Recipients will get curious and want to open your letter.

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Announcing: Institute for Arts Entrepreneurship

The Institute For Arts Entrepreneurship

CHICAGO, Dec. 17 /PRNewswire/ — A Chicago-based program, set to launch in September 2010, is designed to eliminate the long-held “starving artist” stereotype and, instead, will teach artists how to become successful entrepreneurs.

The Institute for Arts Entrepreneurship(TM) is a two-year program with a curriculum that combines experiential learning, mentorship and [...]

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EarthGift.com Offers 5% Off to Craftmarketer Readers

EarthGift.com

Check out www.earthgift.com it is open for business!

These soaps are yummy and make absolutely fantastic gifts. This is the best handmade soap in North America – bar none.

And Asaera is offering a 5% discount, just use the discount code “craftmarketer” (without the quotes) when you checkout.

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Babysitters, An Overlooked Gift Market for Handmade Crafts

Here is an idea for an overlooked market. Many families hire babysitters on a regular basis. One of the most common questions Sittercity.com gets from parents this time of year is what they should give to their babysitter or nanny this holiday season. For the answer, Sittercity went straight to the source, asking their sitters [...]

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More Places to Sell Crafts

I was teaching a crafts marketing workshop and I started by asking everyone present to say their name, their craft and what they want to get out of the class. Many of the participants were already selling crafts but reported that sales weren’t as good as they wanted.

It’s probably safe to say that almost all of us [...]

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Handmade Nation on DVD

Handmade Nation DVD

If you did not catch the movie / documentary called Handmade Nation, it’s coming to DVD. The film documents the new wave of art, craft and design that is capturing the attention of the nation. It is the feature film debut of director, author, artist & curator Faythe Levine.

Levine traveled to [...]

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Virtual Business Cards for Your Craft Business

If you are using the web a lot, it makes sense to have a fast, stylish way to provide customers and contacts with your contact information. Here are two free services that do that:

Card.ly is lets you publish your own social media business cards. It’s super easy to input your business information and your social [...]

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Accepting Credit Cards Increases Sales

Almost all arts and crafts business owners agree that having the ability to accept credit cards means more sales and often, larger dollar sales. I remember when I first got my merchant account through my local bank, my craft show revenue went up 30% to 50% after I let customers know I 
could accept credit cards.

If [...]

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Handmade Crafts that Sell Best

Ahh, if only there was a single easy answer to which handmade crafts sell best. We would all be rich. But, the truth is popularity of crafts can be seasonal, geographic and/or demographic to name a few variables.

For instance, handmade outdoor furniture will be more popular in spring and summer months. Sales of handmade gifts [...]

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Businesses Should Fix Computer Errors To Increase Productivity! How To Fix Computer Errors In 15 Minutes Or Less?

The aim of this article is to equip the reader with practical advice on how to resolve the most common causes of errors in their computers. Each step can usually be implemented in 15 minutes or less.

Most Common Computer Errors – Computers have brought dramatic changes in our day to day lives, yet like any machine, they need [...]

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What You Need To Do To Form a Corporation

Are you ready to form your very own company? Did you analyze the different company structures and chosen the corporate structure? Here, are a couple of tips on form corporation in the smartest way feasible.

The first action you will need to take is to think of as well as file an original name for the [...]

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Reuseit.com’s Recycled Gifts Provide Ideas for Craft Business Owners

Modern culture’s gift-giving often comes at the expense of our environment (during the month of December, it’s been estimated that households generate and extra 1 million tons of garbage per week). The holidays are the perfect opportunity to make a significant, long-lasting difference for the environment – by giving gifts that actually help people consume [...]

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Copyright Litigation Threatens Craft Business Owner

You have made your original crafts for years and suddenly you find someone is ripping off your designs and suing you for infringement. Sound unlikely? It happens and something like this is happening now to John Unger who makes ‘artisanal firebowls.’

According John Unger’s website, his original work was copied by another who is now [...]

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UK Crafts Business Uses Social Media to Expand

Having already started using social media, including Twitter and regular Blog / RSS distribution, VVAmore has been featured on the influential HandbagDesigner101.com website (recent featured designer) and now actively contributes to the popular Café Handmade networking website.

“The internet has been a fantastic tool for VV Amore so far. We do not have our own physical [...]

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Upload Your Craft Videos to Multiple Sites

Do you use videos to sell your crafts? YouTube and other sites provide easy uploading, but it is much easier for you to upload a single video to multiple video-sharing sites through the free service at TubeMogul.com.

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Maximize Your Business Card

I found this post on Arts and Craft Show Extravaganza today that contains some really good information on how to make your business card most effective.

You can see the post at
http://www.facebook.com/l/;http://extravaganzacrafts.com/Blogs/239/how-to-make-your-business-card-do-double-duty/

Shasta’s blog also contains information on why attending craft shows isn’t just about selling arts and crafts, booth etiquette, things to take to art and [...]

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Blog Tool at BlogFlux.com

I came across a great tool for helping you promote your blog at Blog Flux. They offer a variety of services including a blog directory, help with pinging, comments and more.

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Buying Wholesale Craft Supplies?

Awhile back I put up a video on how to buy wholesale craft supplies. Someone just left a comment about a source for cheap supplies called Factory Direct Craft. Has anyone had experience with this company and would care to comment? Or any other craft suppliers? Please comment below.

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Telling the World About Your Crafts

There are plenty of ways to promote your crafts online. I’ll be publishing some of the hottest sites in an upcoming newsletter. I will also be announcing a new site that you should know about where you can post your own promotional message and link directly to your online store. The site has some advantages [...]

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Sites to Submit Your Crafts for Online Promotion

From the newest Etsy newsletter on selling tips, here are a few places to submit your handmade crafts for getting some online publicity:

Whipup

Craftzine

home and garden blog

Time Out New York (if you live in New York City)

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Upcoming Baltimore Show for Selling Crafts to Home Decor Market

If your crafts fit in the home decor market, you may want to check out this upcoming show in Baltimore MD. It’s called The Fine Furnishings & Fine Craft Show and is scheduled in Baltimore on May 2 and 3. Craft artists and furniture makers will showcase their work, so if your handmades belong in [...]

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Copyright Problems with Making Crafts to Sell from Brand Name Material

I got an email the other day from a long-time eBay seller who makes her crafts using material from a major brand name company. Apparently, the company is forcing her to discontinue making her crafts with their stuff. eBay almost always sides with the big companies when there is a copyright infringement issue.

Unfortunately, many crafters [...]

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