LadybugMarkets.com
Ladybug Markets offers an online, year round presence. Targeting the online market,Ladybug Markets provides that creative place to buy, sell and talk all things handmade.”The concept of Ladybug Markets was created for people like me!” says Jennine Schuster, a Ladybug Market
stall owner and Site Operator. “As a crafter, I have felt the highs and lows of being a crafter. There was the excitement of my first sale, seeing somebody wearing one of my pieces or the frustration of a pattern simply not working out.”
Schuster explains that the site caters to all craft types. From the crafters who want to sell their handmade goods but perhaps don’t know where or how to start, to the entrepreneurial individuals who are creatively ambitious but have yet to explore the tremendous potential
of crafting online. With the state of the current financial market, smart, creative people are looking at multiple streams of income, the online marketplace allows for a 24/7 presence accessing both local and world-wide clients; this generates sales while you sleep, a concept
not traditionally undertaken by the crafting industry.
Crafters of any skill, age or interest, are welcome to set up a Ladybug Market stall, in much the same manner they would for the local weekend marketplace, but with substantially more access to a larger, untapped market. Products are individually displayed and described, and may be sorted by craft categories or by the seller. Once an item is sold, it remains within the stall as a portfolio to be viewed.
Virtual stalls may be accessed by visiting the featured artist’s name, or via the featured products areas on the home page, earning excellent recognition and hits. In addition a selected “local artist” is chosen monthly for the Crafters blog entry. Each “stall” may be directly accessed via a personal URL . Example: www.ladybugmarkets.com/
At the moment, all the Ladybug Market services are free to use for the seller. The craft shoppers will have access to all styles of imaginable craft, so long as it really is handmade. So much is
available, from paintings to pottery, jewelery to fascinators, dolls to clothing… you name it. Featuring local Australian craft, prices are listed in AUD, and PayPal is used for the safety of the
transaction.
The site was designed to be a one stop reservoir for all your shopping and gift needs. On starting the business of Ladybug Markets, Schuster describes the site as a mosaic of talents. Since the beginning of the project, Jennine notes there has been a lot of trial and error, “It
can be difficult and trying on the ego, but ultimately it all adds strength to the project.” Schuster appreciates customer feedback, as it is essential in developing a small business that caters for a
divers range of crafters.
Schuster extends her commitment in the form of a blog and forums within the Ladybug Market site. Accessible to any viewer, blog posts range from project ideas to marketing advice and local knowledge of events, while forum topics range from self-promotion of new users to “show-and-type” and craft technical help. In addition to the LBM craft club on Facebook, and using Twitter to promote new products, this creates a sense of community; like-minded individuals always need that safe place to discuss and share industry knowledge.
Ladybug Markets is home to many Australian crafting ideas and a safe haven for the budding craft business entrepreneur.
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