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Next up in the Etsy Cooperative Advertising Program: Bust Magazine!
In case you’re not familiar with this program, here are the important details:
- Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
- Etsy Sellers are able to purchase spots in the ad at the discounted rate.
- You will get to display your shop name, an image of one item, its price, and its category.
- The limit is one spot per seller, per advertisement.
This ad will be in the August/September issue of Bust.
- 30 spots will be available to sellers at a price of $90 each.
- Spots will go on sale on Friday, May 30, 2008 at 3:00pm (Eastern Time).
- Spots are purchased in the same manner as a Showcase.
- If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Monday, June 2, 2008.
About Bust
- Total Circulation is 93,500.
- Bust is published 6 times annually.
- The August/September issue hits newsstands on July 22, 2008.
BUST is a groundbreaking women’s lifestyle magazine that is unique in its ability to connect with bright, cutting-edge young women. With an attitude that is fierce, funny, and proud to be female, BUST‘s revolutionary editorial mix addresses a refreshing variety of women’s interests, including pop culture, music, crafting, fashion, sex, news, and celebrity interviews. Hip, humorous, and honest, BUST is a cheeky celebration of all things female and a trusted authority on up-and-coming trends among young women.
- 98% of the readers are women.
- Average income is $69,000.
- Median age is 27.
- 80% of readers refer to BUST for fashion.
- 91% say BUST is their favorite magazine.
- 68% purchased from BUST advertisers last year.
FAQ
1. What is the Cooperative Advertising Program?
- By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.
2. How does it work?
- Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
- Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the original article for an example.
3. How do I purchase a spot?
- 1: Go to the Showcase Gateway.
- 2: Choose "Cooperative Ads – BUST Showcase." There will only be one date to choose from.
- 3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.
*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is not an online Showcase associated with this purchase!
4. What do I do next?
You’ll receive a conversation from Adam with details, and we will need the following from you:
- Your shop name.
- The price of the item.
- The main category that the item is listed under.
- A high-resolution photograph of your item (300 dpi).
- If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.
- We will need your image by 3:00pm (Eastern Time) on Monday, June 2, 2008 to give us time to lay out the ad and meet our deadline with Bust.
5. How many spots can I reserve?
- You can purchase one spot per advertisement.
6. Can I cancel a spot after I’ve made a reservation? Is the fee refunded?
- We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.
7. How do I know if the current Cooperative Ad is right for me?
- Do some research! We’ll provide helpful info for each ad as it becomes available (see above). And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the future, including Craft, Venus, and Mary Engelbreit’s Home Companion. If you don’t feel like Bust is perfect for you, there will be other opportunities…
[...]
Hey everyone!
The next L.A. Craft mafia meetup will be at 7pm on Tuesday May 27th at Saints and Sinners Lounge in West L.A. This month’s meetup will feature author and all around crafty lady Sonya Nimri hosting a bead demo. Sonya is the author of “Just for the Frill of It” and the new “Beadalicious”. [...]
Presenting the next installment of the program Cooperative Advertising Program – CRAFT Magazine!
In case you’re not familiar with this program, here are the important details:
- Etsy will purchase ad space in various magazines, cover half of the cost, and design the ads.
- Etsy Sellers are able to purchase spots in the ad at the discounted rate.
- You will get to display your shop name, an image of one item, its price, and its category.
- The limit is one spot per seller, per advertisement.
This ad will be in the August issue of CRAFT magazine.
- 36 spots will be available to sellers at a price of $50 each.
- Spots will go on sale on Tuesday, May 20, 2008 at 3:00pm (Eastern Time).
- Spots are purchased in the same manner as a Showcase.
- If you successfully buy a cooperative ad spot through Showcase, your item photo and information must be sent to adam@etsy.com no later than 3:00pm (Eastern Time) on Wednesday, May 28, 2008.
About CRAFT
- Circulation is 50,000
- CRAFT is published 4 times annually. Each issue is available for 3 months.
- The theme of the August issue will be "Weaving."
CRAFT will reach creative, free-spirited DIY enthusiasts, tech-savvy makers and crafters, students (of all ages), teachers, the intellectually curious, artistically inclined, and environmentally aware. Today’s crafters derive an innate sense of pleasure in finding unexpected ways to repurpose, remake, and reuse materials, art, technology, and devices in their daily lives. Makers and modern crafters are typically:
- Very well educated
- Intellectually curious
- Exceptionally influential
- Top-10% household income
Upcoming Ads:
Bust
- Circulation: 93,500
- Spots go on sale: 3:00 pm, Friday, May 30, 2008
- Full page ad
- 30 Spots
- $90 each
FAQ
1. What is the Cooperative Advertising Program?
- By purchasing a spot in a Cooperative Advertising Program, Etsy sellers can show off their items in an Etsy-branded magazine advertisement, reach new buyers, and help boost their sales and shop awareness. Print ads in popular magazines are often priced out of reach of small entrepreneurs. Etsy is able to purchase larger ads for more impact, and let sellers buy into the ads.
2. How does it work?
- Etsy reduces costs to sellers by subsidizing the ads. We pay half of the cost. The cost to you is the remaining amount, divided by the number of spots for sale.
- Sellers get to display one image of an item from their shop, its price, its main category and their shop name. The appearance of the ad is similar to our homepage. See the main image above for an example.
3. How do I purchase a spot?
- 1: Go to the Showcase Gateway.
- 2: Choose "Cooperative Ads – Craft Showcase". There will only be one date to choose from.
- 3: Hit the "Purchase" button. The fee will be added to your normal Etsy bill.
*Note: The items that appear in the Showcase section of "Your Etsy" will not affect this purchase. The item photo that you send in via email to adam@etsy.com will be what appears in the ad. There is not an online Showcase associated with this purchase!
4. What do I do next?
You’ll receive a conversation from Adam with details, and we will need the following from you:
- Your shop name.
- The price of the item.
- The main category that the item is listed under.
- A high-resolution (300 dpi) photograph of your item.
- If you need help with photo issues, please ask, and Adam will send you detailed instructions. If you already have a photo that you like, great! If not, check out some of our photography tips.
- We will need your image by 3:00pm (ET) on Wednesday, May 28th, 2008 to give us time to lay out the ad and meet our deadline with CRAFT.
5. How many spots can I reserve?
- You can purchase one spot per advertisement.
6. Can I cancel a spot after I’ve made a reservation? Is the fee refunded?
- We will only cancel and refund spots under very special circumstances. Deciding you are no longer interested in your spot does not count. If you feel like you really have a valid case please email adam@etsy.com.
7. How do I know if the current Cooperative Ad is right for me?
- Do some research! We’ll provide helpful info for each ad as it becomes available (see above). Also, check out . And, it may be helpful to visit your local bookstore or newsstand to see if they carry the magazine. Remember, there will be more of these Cooperative Advertising opportunities available in the near future, including Mary Engelbreit’s Home Companion, Bust, and Venus. And that is just the begining! If you don’t feel like Craft is perfect for you, there will be other opportunities… [...]
The American Craft Council Show will be taking place in San Francisco from August 15-17, 2008. We just found out that they are currently accepting entries for the AltCraft section of the show. The deadline is soon, so I encourage everyone to get a move on! Here are the official details:
Due to the success of the AltCraft (formerly New Wave) section in Baltimore, the American Craft Council is now accepting applications for the San Francisco show at Fort Mason Center, August 15-17, 2008.
Ten makers will be juried into this bustling section, which celebrates the populist, experimental and youthful vitality of the renewed handmade movement. Artists who have never exhibited at an American Craft show may apply.
Located on the San Francisco waterfront between Fisherman’s Wharf and the Golden Gate Bridge, this show serves a well-established audience of Bay Area craft enthusiasts, including a growing demographic of younger craft admirers. The average booth is valued at $1,000 but as part of the Council’s commitment to indie crafters, the cost of participation is just $300, which includes a 10-ft table in a shared loft space. Plus, there’s no application fee!
The deadline is May 23. Please submit:
- (3) low-resolution images of your work
- A brief description of your work (materials, dimensions, techniques)
- Your contact information (mailing and email addresses)
Send submissions and inquiries to Erika at ebrown@craftcouncil.org.
The subject line should be: San Fran AltCraft Application
Finalists will be announced in June.
“I am excited to see the American Craft Council reaching out to our creative community and providing us with an affordable opportunity to participate in their established craft show. I see this as a positive step, opening the dialogue between generations and a chance to expose a new audience to our way of thinking.” – Faythe Levine, Director and Co-Author of Handmade Nation
About the Council
The American Craft Council is a national, nonprofit public educational organization founded in 1943 by Aileen Osborn Webb. The mission of the Council is to promote understanding and appreciation of contemporary American craft. Programs include the bimonthly magazine American Craft, annual juried shows presenting artists and their work, a leadership conference, the Aileen Osborn Webb Awards honoring excellence, workshops, seminars, and a research library.
We posted a piece with Monica and Andrew as Featured Buyer not too long ago. You can also check out other posts about more Competitions & [...]
Apply now for the AltCraft section at the American Craft Show in San Francisco at the Fort Mason Center, August 15-17.
Ten makers will be juried into this bustling section, which celebrates the renewed handmade movement. Artists who have never exhibited at an American Craft Show may apply.
Located on the [...]
Editors Note : Travel + Lists? [...]
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