I know many of you write as well as craft so you may be interested in BigCartel.com’s new beta program called Pulley. Pulley allows you to sell copies of your ebooks and have them delivered to customers upon payment through your BigCartel store. Pulley is in beta, which means its not ready for prime time, but they are inviting testers. See the original post for details.
|
|||||
|
The National Endowment for the Arts (NEA) has announced a request for proposals (RFP) for a new “Art Works” logo – details are at www.arts.gov/artworksdesign. Proposed logo designs must relate to the NEA in such a way that the proposed logo could stand alone or complement the NEA’s current logo. Proposals are due by 5:00 p.m. EST on Friday, February, 26, 2010. Send inquiries to Latonca Harris at harrisl (at) arts.gov or (202) 682-5476. The National Endowment for the Arts is a public agency dedicated to supporting excellence in the arts, both new and established; bringing the arts to all Americans; and providing leadership in arts education. Established by Congress in 1965 as an independent agency of the federal government, the Arts Endowment is the largest annual national funder of the arts, bringing great art to all 50 states, including rural areas, inner cities, and military bases. www.arts.gov.
Women have to recognize their own self-worth and create their own wealth by asking for higher salaries and by investing more aggressively. To support this, founder Amanda Steinberg and former New York Times finance columnist MP Dunleavey produce DailyWorth, a free daily email about money management for women. DailyWorth has been featured in Forbes, Inc and SELF magazines. If you have a craft business on Etsy and you are over 50, AARP magazine wants to know about you. for a possible story. Laura Daily is trying to track down craftsmen and craftswomen age 50 and older who use Etsy.com to market and sell their handmade wares. Email Laura query-2a9 (at) helpareporter.com with your name, contact info and the name of your Etsy shop. Get more help with how to sell crafts Just came across Hipknitized.blogspot.com, a great blog for knitters. This stay at home mom posts free patterns, pictures of her work, lists of craft shows in her area and a look into her everyday life.  Sell Crafts on Talk Market Talk Market was founded by TV shopping channel veterans who recognize that there are millions of amazing products out there that might never get the chance to be on a TV shopping channel. Craft makers can sell crafts online through brief video infomercials. The site supplies you with an automatic video creation technology to improve your video presentations. The site charges 20 percent for craft sales plus credit card processing costs of 3 percent. They also have an affiliate program where you can earn commissions. Learn more ways to sell crafts. Successful craft artists think about branding their businesses when promoting. Twitter provides a very fast way to build your personal brand, if you use it wisely. What you tweet represents you. I was asked to contribute to the blog post here which features 8 great ways to brand yourself using Twitter.  Craft Show Mobile Credit Card Processing If you sell craft items at craft shows, fairs and festivals, you will lose sales if you fail to offer customers the option to pay by credit card (If you sell only online at eBay, most buyers are used to paying with PayPal, so you don’t need mobile credit card processing.) How can my business accept credit cards? How do you obtain the right to accept credit cards? Usually, you just apply. For festivals and other public events, you may want to consider getting mobile credit card processing through a merchant account where you can accept credit cards with cell phone access. What is the best credit card processing company? The first criteria is that the proccessor adheres to credit card processing standards. Your bank probably offers small business merchant accounts and that’s a good place to start since they know your history. Since there is a credit check involved in the application, it may be easier to get approved where you already have a checking account. You can also google the phrase “mobile credit card processing” to find other providers. Always research any credit card processing service before signing up with them. Learn if they are a legitimate provider and have a + business rating. Beware of credit card processing free offers. They may indicate a scam. If you are new to accepting credit cards, don’t worry as most providers include some kind of merchant account education. There are good reasons to offer a variety of payment options. 1. Customers like to pay for their purchases in a manner of their own choosing. 2. Providing a choice of payment options makes you look like a trustworthy business. 3. The more options you provide, the more credibility you borrow from trusted names like….Visa Mastercard Discover American Express PayPal (your customer’s bank if you accept personal checks.) If you sell online from your own website, consider providing a “mail order” form webpage for those people who don’t want to use a credit card online. And for sales offline, offer your customers mobile credit card processing. Spaces available at the Crafty Crafters Expo, but the deadline is approaching. All vendors are eligible for a special drawing of $25 of their crafts booth space at a future Expo. They are also taking applications for February. After that there won’t be an Expo until May, July, September and finally November and that will conclude the 6 for the year. They are getting applications also for their Festival in August. Applications and information about the fest is available online at links below at The World of Faeries site. www.theworldoffaeries.com Crafts Report writer Patrice Lewis wants to know about your flops. She is looking for successful, established craft business owners to give their examples of products or ideas that flopped. Perhaps nobody bought the item. Perhaps people laughed. Perhaps it fell apart in a customers hands. Perhaps all of the above. Yes, it was embarrassing. Tell her HOW or WHY. But did it teach you a lesson? What kind? Patrice is looking to keep this article lighthearted, even funny, so give her your best examples of what you goofed up but how you kept your sense of humor about it. More important, “tell her what you learned.” What did you do differently later on so as not to repeat the mistake? Please DO NOT reply by saying you have all kinds of info and that she should contact you. Instead, write at length with your story and advice. Be sure to include your business name and website so she can give you credit. Please put “HARO Craft Flops” in the subject line of your email and send to patrice@patricelewis.com Deadline is January 12, 2010 Networking Witches is viewing test products for review for their Bewitched Valentines Event and a Fat Tuesday (Mardi Gras) Event. They also have an up and coming Easter Event as well. Networking Witches can also sponsor a giveaway for your business. When it is over they will contact you with the winners information so you can send it. Please take a look at their site and see if they are a good fit. Do you use postal mail to send promotional material to your customers? The way to increase the number of opens is: replace that single first class postage stamp with six or more ‘less denomination’ stamps. The more individual stamps you include the better. Recipients will get curious and want to open your letter. Here are some last minute valentine gifts PR opportunities. Hurry, because the reporters have imminent deadlines. If your craft items make creative ideas for valentine’s day gifts, NetworkingWitches.com is seeking info on Valentine gift items to feature on NetWorkingWitches.com, gifts for (all ages) men, women, children, even for pets. Especially interested in green gifts for Valentines? Send your creative Valentine ideas to Rose by email RoseRedNeckWitch (at) gmail.com. Use “Valentine Feature” in the subject line. Deadline is January 11, 2010. 100CafeStreet.com – a Dessert Blog is looking to feature some of the most beautiful Valentine cupcakes out there. If you have pictures, recipes or just sell cupcakes online, e-mail Betty at 100cafestreet (at) gmail.com. Include “Valentines’s Day cupcakes” in the subject line. Deadline is Jan. 12, 2010  Adverblog: Examples of Interactive Marketing Interaction is key to getting them to pay attention to your crafts. I came across examples of interactive marketing for other types of products at this blog and thought they might provide inspiration for craft business owners.
Where the Shows Areis a quarterly guide ($49.95 per year) to craft fairs in the Eastern United States. It lists hundreds of craft shows along with the dates, available booth spaces, whether the event is juried, what kind of items are allowed, contact information for the event and more. It’s like a Yellow Pages for craft fairs. Each issue / book is divided into several sections. The first section includes articles on how to improve your craft business and reviews of shows. Then there is a listing called “Shows at a Glance.” Following that is a “Location Cross Reference”. And then there comes the show listings in detail. The final section is for upcoming deadlines so you can keep track of what actions you have to take to get your application in on time. Click here for more information or to subscribe.  The Institute For Arts Entrepreneurship The Institute for Arts Entrepreneurship(TM) is a two-year program with a curriculum that combines experiential learning, mentorship and a personalized classroom environment that provides one-on-one time with the faculty of successful artist-entrepreneurs. Founded by 25-year business veteran and serial artistic entrepreneur Lisa Canning, The Institute is based on her enthusiasm for the new wave of whole-brain thinking and the firm belief that the arts -and artists–can and must be allowed to contribute to the world’s financial recovery. “There is simply no reason whatsoever that artists cannot be relevant and earn a living. And now, more than ever, society is not only willing but must innovate,” she says. “The arts hold many key ingredients that can help fuel economic growth. The time has come for artists to financially benefit from what the world now most needs–their creativity.” Faculty at The Institute for Arts Entrepreneurship includes entrepreneurial artists and artistic educational leaders. Among them: Dennis Rich, former chair of the Columbia College Arts, Entertainment & Media Program and Martin Atkins, serial artistic entrepreneur and renowned drummer; part-time faculty members include interdisciplinary arts leader John Cimino of Creative Leaps International, New York; musician, author, composer and educator David Cutler, Duquesne University, Pittsburgh, PA; Gary Beckman, visiting professor at the University of South Carolina School of Music and Francois Kloc, vice president of sales and marketing for fine musical instrument maker Buffet Crampon & Cie., Paris. The Institute for Arts Entrepreneurship(TM) makes its home at Flourish Studios, a collaborative art studio and community center located at 3020 N. Lincoln Avenue in Chicago. Enrollment is limited to 45 students. Applications are available online to apply for the institute. There is no age limit for enrollment and the requirements to apply simply include artistic excellence. For more information about the school, go to http://www.TheIAE.com Joan Stewart publishes a great free newsletter called ‘The Publicity Hound’ from which I always pick up new useful promotion ideas. Joan is giving her subscribers a free ebook with 26 of her best tips for getting publicity from her 2009 newsletters. Joan is allowing me to pass this on to you. And you don’t have to subscribe to her newsletter to get it. Click here to download your free copy of “The Best of The Publicity Hound’s Tips of the Week of 2009″.  Buy and Sell Crafts at Craftsu.com Craftsu was born from the marriage of two emerging trends: 1) Purchases of handmade crafts online grew almost every month for the last twelve months, despite the tough economy. Etsy.com, the leader of the pack in sites that offer handmade crafts for sale, sold $58 million worth of goods in the first five months of 2009, doubling their sales volume over the same period last year. 2) The latest stats show people are turning to social networks to find out what products people are talking about and to look for special deals. Mashable.com reported on a prediction that more than half of shoppers would research gift ideas and check out friends’ and family members’ wish lists this year. Craftsu.com founder, James Dillehay, has a history as craftsman and author/publisher. “As much as any artist or writer, I know the inner struggle that goes on between finding time for creative expression and the need to pay the bills. My background includes a time when I was weaving full time and making my living solely from selling my work. At some point, I decided to move up the social ladder from ’starving artist’ to the more respected status of ’starving author,’” he says. “Because of my own experiences, I feel motivated to help remove the ’starving’ part from creative careers.” Dillehay thinks the handmade life is easier on the mind. But for now, he is active online at the site about 12 hours a day, encouraging artists to promote themselves through their stories with pictures, displays and links to their Etsy or other storefronts for making sales. For more information, visit Craftsu to buy and sell crafts. In addition to growing Craftsu and weaving his own craft items, Dillehay has authored nine books and been interviewed in Family Circle Magazine, The Wall Street Journal, Bottom Line, The Chicago Tribune, Entrepreneur Radio and on HGTV
The first of many news releases to come announced Craftsu to the media today early this morning. Over the weekend it will get picked up and read by thousands of sites and news outlets. In just a few hours since going live, the news release has received more than 8000 impressions. If you have not yet signed up for a free artist’s account, I recommend it. If you are promoting your Some helpful tips to remember when creating your profile on Craftsu (or any other shopping site): 1) use quality images; good photos are all shoppers have to look at to make a buying decision 2) link to your Etsy, Artfire or other domain from your profile and in any posts you make 3) uploaded images of your craftwork rotate front and center on Craftsu.com . But you can Craftsu is a network to buy and sell crafts
Fashism chose to open their site during Fashion Week in September, a clever way to tie into publicity already happening. The site proves ways to use the Internet for getting style advice and recommendations. If you are a crafts-maker of accessories or clothing, can you see yourself offering tips and ideas on how wearing a particular piece makes someone look? And you may be able to work in some subtle self-promotion here.  EarthGift.com These soaps are yummy and make absolutely fantastic gifts. This is the best handmade soap in North America – bar none. And Asaera is offering a 5% discount, just use the discount code “craftmarketer” (without the quotes) when you checkout. Publicity is free; ads cost money. People believe articles and reviews they read in publications; Paul is a publicity expert and former news editor. He’s helped my clients and I get national press coverage in newspapers, magazines, blogs and other news outlets. Because of Paul’s advice, one of my coaching clients had his handmade craft products featured on The Today Show, CNN, BBC and many other major outlets. Paul is the author of a 196 page ebook called “Trash Proof News Releases.” It’s expressly designed to be an immense help to anyone who even thinks about writing a news release. Here’s the description: “TRASH PROOF NEWS RELEASES” is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers you everything you need to know to give media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in today’s fast paced environment and ever changing technologies. I got the first edition of this book in 2001 and it was like having a veteran news editor standing over my shoulder pointing the way to get the media to notice and cover my story. And it worked. I got all kinds of publicity that brought in more sales than I ever got from paid advertising. The new 2009 edition is more up-to-date and more exciting. You can grab a copy of this gem for free. But there is a small catch. Don’t worry, it won’t cost you any money and it will be good for you.  Buy and Sell Crafts at Craftsu For several years I’ve been researching the best ways to promote art and crafts via the Internet. I believe I’ve come up with a venue that delivers and will continue to provide the most effective methods available for harnessing free traffic online. Craftsu.com will help you as a craft artist / artisan / photographer get more exposure and attract new customers for your products. Think Facebook + Etsy + blogging. It’s more than just a place to buy and sell crafts. And Craftsu is free to become a basic member. Craftsu is built on the latest search engine optimization techniques. And it’s going to get a lot of publicity aimed at attracting craft buyers. I use Paul’s “Trash Proof News Release” system and it works. You don’t want to miss out on having a presence on Craftsu when the PR starts kicking From Craftsu, I’ll be coaching members on how to get the most value from the site’s features. For now, though, just go to http://www.craftsu.com, register and create a profile for yourself and join the group “Artisans”. I’ll be broadcasting tips to the Artisans group. If you have images of your crafts, posting them to your profile will allow them to show up on the site’s ongoing slide show. When someone clicks on the photo, they are taken to a larger image and can then view your profile. If you are already web-savvy and / or already selling on Etsy or CafePress, you can easily import your store items to create a mini store on Craftsu. You can also import your Flickr images into a photo gallery. And if you have a WordPress blog, you can bring your posts right on in. The more content you add, the better your chances of getting search engine hits. And I’m going to teach you how to place the right keywords in your content to attract more visitors. Did I mention that membership is free? Go now to http://www.craftsu.com. Register, read the “About Craftsu” for artists, and then join the group called “Artisans”. I’ll be in touch with you soon about the next steps to take. Once you have joined the Artisans group, I’ll email you instructions for downloading the 196 page ebook: “Trash Proof News Releases.” In a recent post, I blogged about 5 common myths of copyright infringement. That post turned out to be highly read and passed around so since we are entering the holiday spirit of giving, I decided to replace the Craftmarketer newsletter issue with a free special report for you. This report goes into 12 common myths about copyright infringement and explains basic issues of copyright every craft artist needs to know. It helps describe the 1976 copyright act and answers frequently asked questions like: Why is copyright important to you as a craft artist?
Happy Holidays! Here is an idea for an overlooked market. Many families hire babysitters on a regular basis. One of the most common questions Sittercity.com gets from parents this time of year is what they should give to their babysitter or nanny this holiday season. For the answer, Sittercity went straight to the source, asking their sitters what they would like to receive. Among the top requested items was handmade gifts. Sitters and nannies often love getting handmade gifts from the children, so that’s a great place to start. Have the kids make your sitter an ornament, delicious holiday cookies and or a thoughtful card is a cute and personal way to show your appreciate for all that your caregiver does.  Tiger Lily Boutique |
"If you are facing more difficulties than it is comfortable to handle, dropping by this [Craftmarketer] blog would be a good start towards making a difference." KillerStartUps.com Accept credit cards at craft shows and online, mobile cc acceptance for craft artists
|
||||
|
Copyright © 2010 Craft Business Ideas - All Rights Reserved |
|||||
Here’s the link to your free