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| Craft
Marketing Tips - Helping You Profit From Your Creativity |
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Artists, craftspeople and photographers are successfully selling their wares everyday on the online auction site, eBay. According to a recent analysis of eBay sales, a crafts-related item is sold every nine seconds, a scrapbook item is sold every minute, and 40 cross-stitch items sell in an hour on eBay. Sales of craft items on eBay have grown almost 60 percent in the past year, according to TheBidFloor.com. But, at the same time, many would be sellers are listing their pieces for sale on auctions and getting no bids, concluding that eBay just doesn't work. Here are some tips from James Dillehay, craft artist, eBay seller and author of the new book, "Sell Your Crafts on eBay" (Warm Snow Publishers), on how to profitably sell your wares online: 1. A word's spelling impacts an item's profitability. For example, the word 'handmade,' spelled as one word, was part of 2,233 auction titles with an average closing price of $16.29. However, auction titles that included 'hand made' as two words were found in 1,358 listings, but with an average auction closing price higher, at $27.81, or $11.52 more profit per item. 2. Go to eBay.com
and find the search box. Type in the word or phrase that describes your
art or craft item. Then scroll down the links on the left side of the
page and click on the link for "completed items." Here, you'll
be able to see the demand for this type of product. Do searches for
your items every two to three weeks 3. Find out how much people are willing to pay for your wares. Click on the link that says "highest price." This will give you a list of completed auctions from highest priced items to lowest priced ones. You want to know what people are willing to pay for items like yours. If you can't make and sell your product for a profit, eBay might not be your marketplace. 4. Determine how much money you'll make on your product. To determine your profitability, use the cost of your materials plus the cost of your labor plus the cost of your selling price, which should be the minimum price to recover your expenses. If it takes you eight hours to make a piece of jewelry and the highest priced similar item sells on eBay for $26, you won't make a profit. 5. Look at the elements of successful sellers of products that are similar to yours. Examine their winning auction titles. Observe how much detail they use to describe their item. See if the seller used any of eBay's special features such as gallery photos or a bold, featured listing. Evaluate the starting price, starting day of the week, and duration of winning auctions. For more tips on how to sell your craft items on eBay, consult a resource book like "Sell Your Crafts on eBay," by James Dillehay. It offers-more than 200 easy-to-learn tactics and tips that help sell art, craft and theme-related items for a profit on eBay and on other online auction Web sites. James Dillehay
is a 20 year crafts veteran and nationally recognized expert on craft
business. Author of eight books, his articles have helped readers of
Family Circle, Better Homes & Gardens, Country Almanac, Working
Mothers, The Crafts Report, Sunshine Artist, and many other magazines.
For more information, see www.craftmarketer.com. About
the Author
James Dillehay, author of eight books, is a nationally recognized expert on marketing arts and crafts. Artist, entrepreneur, and educator, his articles have helped over 15,000,000 readers of Family Circle, The Crafts Report, Better Homes & Gardens, Sunshine Artist, Ceramics Monthly, and more. James has appeared as a featured guest on HGTV's popular The Carol Duvall Show and he is a member of the advisory boards to ArtisanStreet.com and The National Craft Association. This article is copyrighted and excerpted from the book Sell Your Crafts on eBay Copyright 2003. All rights reserved. This article may be copied and used on your web site or in your newsletter as long as you agree to include the title, author, and bio as it appears above and a live hyperlink to www.craftmarketer.com.
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"James Dillehay's Sell Your Crafts on eBay presents well researched, timely and specific advice on how to succeed at selling arts, crafts and related items online. Learn how to present your wares to eBay's 104 million-plus registered users by deducing what's in demand." ~ Sew News Magazine "If you are serious about taking your artisan business to a site such as eBay, this is a great read. . . this book focuses on fine-tuning your eBay to auctions to get better results and sales." ~ Art Jewelry Magazine "Covers everything you need to know in order to become an eBay seller. From information on what types of items sell best on eBay to how to protect and copyright your work." ~ Beadwork Magazine "Should
be viewed as the blueprit for success in the crafts industry." "The
how-to of how-to books" "This new book is so useful, we can hardly stop using it long enough to review it. If you're considering establishing or improving a web presence, invest in this book." ~ THE CRAFTS FAIR GUIDE "Like eating beef stew after the hors d'oeuvres -- more meat, more filling, more down to earth . . . . will help you plan your craft business for maximum profits." ~ STAINED GLASS MAGAZINE "An
astonishing amount of usable information, crammed into so few pages!
James Dillehay has an amazing talent for getting right to the point,
with a minimum of “geekese.” Of the entire list of computer
instructional manuals I have read, this one would top the list. I would
not hesitate to recommend it . . . even to my mom." "One
of the most user-friendly yet practical books of its kind." "Everything
you need to know is here, and it's applicable to any crafts." "Quite
an expert....Very informative. I wish we could keep you for the next
three days." |
