crafts business & marketing help

Poor Richard's Web Site: 
Geek-Free, Commonsense Advice on Building a
Low-Cost Web Site
by Peter Kent  

Poor Richards Web SitePoor Richard's Web Site is the only book on the market that is actually about setting up a Web site. Sure, there are hundreds of Web related books; there are books about HTML (which you don't need in order to set up a Web site), books about JavaScript, ActiveX, Java, and other programming languages (which are no use to non-programmers), and books about Web-site design (which are no use until you've actually got a Web site, and overkill for most purposes in any case). There are books about promoting a Web site (again, useful if you actually have a Web site), and books about setting up Web servers (something that most people shouldn't be doing). In fact some of the books with "Web Site" in the title are actually about setting up Web servers, a complicated, expensive - and in most cases unnecessary - task. 

But are there any books about the process of setting up a Web site from start to finish, from initial planning, through creation, and ending up with Web-site promotion? Are there any books that explain all this in a geek-free commonsense way? Yes, there's just one, Poor Richard's Web Site.
buy now, click here

Reviews:

Dick Eastman, Eastman's Online Genealogy Newsletter:
"If you wish to promote your crafts-based business, this book may be one of the best investments you ever made. I wish I had read this book before I created my first Web site!"

Dave Johnson, Peak Computing:
"... find out about everything from writing HTML to adding a shopping cart to your site -- and everything in-between."

Hilary Lane, Boulder County Business Report:
"Recommendation: If you're thinking of setting up a Web site, buy the book. Chock full of useful information, it'll be the best return on investment in Web building you'll ever get."