| Some
web sites get loads of free traffic from the search engines. Others
get none or little. The difference is in choosing the words or
phrases people are actually using every day in their searches.
Spend
a little time writing a list of 20 to 30 words or phrases that
describe what your customers might type in to find you. How can
you learn how many times those words are actually being used?
Enter
a keyword or a phrase you are researching at
WordTracker. Take the "Trial" version which you
can use as many times as you like for free.
WordTracker
will give you a report on how many searches were done for that
keyword and other related search terms that include the word(s).
This
report helps you identify keywords to optimize your web pages
around -- exact keywords people are using in their searches every
day.
Here is a sample of search results in a 24 hour period from entering
the keyword phrase "gift basket" at WordTracker.
| Count |
Predicted |
Keyword |
| 466 |
2771 |
gift
baskets |
| 119 |
708 |
gift
basket |
| 22 |
131 |
gift
basket supplies |
| 21 |
125 |
holiday
gift baskets |
| 20 |
119 |
gift
basket business |
| 19 |
113 |
food
gift baskets |
| 17 |
101 |
wine
gift baskets |
| 15 |
89 |
gift
basket gourmet |
| 13 |
77 |
baby
gift baskets |
| 11 |
65 |
gourmet
gift baskets |
| 11 |
65 |
fruit
gift baskets |
| 11 |
65 |
cookie
gift baskets |
| 9 |
54 |
gift
basket ideas |
Numbers
in the "Count" column are searches from the WordTracker
database. Numbers in the "Predicted" column are the
estimated total Internet searches. In the "Keywords"
column is a list of related terms that people search for.
An
estimate of over 2,700 (that's 81,000 per month) searches were
done in a 24 hour period for "gift basket". If your
site came up in the top ten of those search results, you would
get a tremendous boost in traffic.
Keep
in mind that it’s more useful to get qualified, prospective customer/visitors,
as opposed to an increase in generic traffic.
Say
that you sell fruit gift baskets from your web site. You will
sell more by ranking high for the less-popular, but specific keyword
phrase like "fruit gift baskets" than attempting to
be number one for more popular phrase "gift baskets."
Chances
are good that the competition is too heavy to waste time trying
to rank high for the phrase "gift basket", but you can
discover that in seconds, too.
WordTracker
gives you a report on how many other sites compete with your keywords
and then an estimate of what your chances are for getting a top
ranking page.
If you are at all serious about capturing the free traffic from
search engines, WordTracker can put you way ahead of any competition.
And you can use the limited edition free trial as often as you
like.
I
use this tool myself with great results. Many of my web pages
have achieved the number one position for my keywords at the major
search engines. I get anywhere from 500 to 1,000 unique visitors
every day from all of my web sites. Targeting the right keywords
is the reason.
I
hope you will take advantage of this free service. If you want
a traffic explosion on your web site, consider subscribing to
the full version of WordTracker.
About
the Author
James Dillehay, author of seven books, is a nationally recognized
expert on marketing arts and crafts. Artist, entrepreneur, and
educator, his articles have helped over 15,000,000 readers of
Family Circle, The Crafts Report, Better Homes & Gardens,
Sunshine Artist, Ceramics Monthly, and more. James has appeared
as a featured guest on HGTV's popular The Carol Duvall Show
and he is a member of the advisory boards to ArtisanStreet.com
and The National Craft Association. This
article is copyrighted and partly excerpted from the book The
Basic Guide to Sell Crafts Online
[all articles]
Copyright
2003. All rights reserved. This article may be copied and
used on your web site or in your newsletter as long as you
agree to include the title, author, and bio as it appears
above.
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