NEW Book Review
Guerilla Marketing on the Front Lines
35 World-Class Strategies to Send Your Profits Soaring

Craft artists ready to take their profits up a couple of notches will be interested in my chapter in the new Guerilla Marketing book, called "Eleven Ways to Get Your Marketing to Stand Out."

Guerilla Marketing on the Front Lines genius is that it acts as a kind of double guide. It is a collection of stories about how men and women who have been in the trenches of small business are making great strides in their respective industries through investing time, energy, persistence and imagination.

As well, the book provides scores of inspirational quotes and stories to support start up business owners in being able to navigate the rocky economic landscape of the future.

"I believe we remember most those stories to which we can relate. I believe we understand best those concepts we see in action. I believe we apply best those lessons we work through ourselves. This book is chock-full of stories than any small business owner can relate to. The table of contents makes it easy to select specific topics that one can apply to one's own unique situation. For this reason, I think guerrilla marketing on the front lines should remain one of those books that sits on your nightstand so you can go to sleep inspired by the lessons of others, and ponder through the night I you'll apply them to your business. It's simple: read a story, learn from people who've been where you are, do what they say." ~ J. Sheldon Snodgrass, Williamsburg, MA

"This is the book every business has been waiting for; every chapter will empower your business to break free from where they are now. This is a how to manual for success and can take any business from good to great. This is a silver bullet for any business arsenal and will allow anyone to tap into marketing secrets never available to a business owner in the past." ~ Kip G. business coach

"As a long-time international marketer, I read the "biggies" when they come out. Of course I picked up Levinson and Meyerson's latest, and I am impressed impressed impressed... great content including chapters featuring case studies on everything from adopting a guerrilla mindset to dreaming big to writing copy. This latest book in the guerrilla family is like an encylopedia, but fun to read. Any size business will gain actionable ideas from it." ~ Holly B. George, Minneapolis, MN

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerilla Marketing," plus 24 other business books. His guerilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide. Jay taught guerilla marketing for ten years at the University of California in Berkeley. And he was a practitioner of it in the United States as Senior Vice-President at J. Walter Thompson and in Europe as Creative Director at Leo Burnett Advertising.

Jay has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, a videotape, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website and a way for you to spend less, get more and achieve substantial profits.