Craft Show Credit Card Processing
Boost Sales: Accept Credit Cards at Craft Shows
We know that many of the festival and fair attendees walk among our booths with limited cash in their pockets. We also know they often scout the venue location and other vendors before returning to our booth for a purchase.
And how many of these people do you think spend their cash on food items while they explored the event? So now you have a family of four at your booth, each juggling a four-dollar soda and seven-dollar hotdog, and you are presented with a Visa card… what do you say?
If you have a product that you sell for cash only, and your sales don’t suffer as a result of not accepting credit cards, you are in the lucky minority. For the rest of us, we may like to accept credit cards, but there may be a number of things standing in our way:
What does it take to get a Merchant Account and accept credit cards at craft shows?
Accepting credit cards is easier today that it every has been. In general, the following is all you'll need to get going with a Merchant Account:
Generally, this process takes anywhere from one to three days. It's quick, easy, and frankly, qualifying should be the least worrisome detail. Be more concerned with picking the right company, payment solution, and account structure.
Portable Credit Card Payment Solutions
The advantages and disadvantages of Credit Card Processor solutions and equipment vary widely. The options listed below are common solutions for Arts & Craft show vendors:
Mobile Payment Systems: A Merchant Guide to Mobile Payment Solutions goes into the specifics about each category as is good site to get you up to speed.
We are Seasonal Merchants!
Many of us consider the monthly fees associated with accepting credit cards just part of our overhead. But as with any responsible business owner, we have to juggle the cost of these fees with the benefit in extra sales as a result of being able to accept credit cards at craft shows. We can do this two ways:
Both approaches are entirely valid, however, this is where many of us end up getting into a little trouble choosing an appropriate Merchant Processor. Here are some tips that might save you a good deal of money and frustration.
Understand the marketing practices the Credit Card Processing industry uses, how rate structures are manipulated, etc. A good place to start is by reviewing the material at Credit Card Processing Practices
Talk to your booth neighbors and ask them about their success, or horror stories with their Merchant Processor.
Consult with a Credit Card Processor who actually supports our seasonal and mobile processing needs. You’ll know pretty quickly if the rep on the other end of the line knows our business or not.
Do your research! If you do this right, it should feel like a partnership that enhances your business. If you do it wrong, it could be a long term, money sucking, and aggravating lesson.